In this competitive job market, your first impression is more important than ever. But how do you make your job specs stand out from the rest?
If you want to find the right hire, you first need to entice them with an engaging, truthful and succinct job description. Follow our top tips to find out more.
Keep your job title simple
First things first, you need to write a clear job title. You should be specific, include key phrases that accurately describe the role.
Forget misleading terms like ”tech ninja” or ”coding warrior”. Despite the fact that they’re corny, they are also pretty confusing. If you’re hiring for a senior developer that’s what you should call the role. Using the appropriate keywords will also improve the visibility of the role in search engines and on jobs boards.
Include a summary
Think of this section as your pitch. Open with a strong, attention-grabbing summary. Remember that you want to entice the reader to apply for your roles. Give an overview of the company culture, a brief outline of the expectations attached to the role and provide an exact job location.
List responsibilities and duties
Under the summary, you need to include the main responsibilities and duties in clear bullet points. What will the successful candidate be doing on a day-to-day basis? Who will they be reporting to? What pressures will they face? This will help candidates to understand the workload and expectations that will be placed on them.
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Highlight key skills and qualifications
In this section, you should specify the education, experience and technical skills that are required for the role. Don’t include too many or you might dissuade great candidates from applying. You should also include some soft skills like time management, teamwork and communication.
Mention money
Money talks and salary is a huge motivator for candidates. If you want appropriate applicants then you need to be upfront about your expectations.
Plus, you’ll get more candidates if you’re not afraid to talk numbers. In fact, our data shows that jobs with a salary band get on average two more applicants than jobs without one.
Highlight your perks and benefits
Do you have a weekly boxing class or free beers every Friday? Make sure that you include these important details. Anyone can offer employees a steady 9-5 job. It’s the little perks and quirks that will make your company stand out.
Beware of bias
Be careful of the tone of your job listing. Does the language in your job description have male connotations? Or is it completely gender neutral? Avoid any terms that indicate age, gender or marital status.
Research shows that job listings which have a gender-specific tone get fewer applications. If you’re unsure about this enlist members of your team to read over job specs before you publish them. This will ensure greater diversity in your organisation going forward.
Get social
Now that you’ve crafted your masterpiece, be sure to share it on your social channels. Getting the whole team involved in social sharing is a great way to get your jobs and employer brand in front of new audiences. Get posting today and watch the applications roll in.
