The best online marketing courses you can do to excel in your career

These online marketing courses are actually brilliant!

Do you dream of landing a job in marketing? It is one of the most competitive industries in the world, but one that is both exciting and fulfilling for anyone lucky enough to work within it. It’s broad, creative, and endless with opportunity. 

If you are hoping to get a job in this rapidly growing industry, why not put your best foot forward and attempt to up-skill while you search.

There are a number of really excellent online courses available that might help you to secure your dream marketing job.

online marketing courses

Marketing Analytics

Marketing analytics enables marketers to measure, manage and analyse marketing performance to maximise its effectiveness and optimise return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilised for future marketing and business decisions.

This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimise marketing campaigns. You’ll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources.

online marketing courses

Online SEO Marketing

Unlock the secrets to growing your visibility on Google and propel your marketing career with an internationally recognised diploma in one of the digital marketing industry’s most sought after skills – SEO.

The final lesson in this module will combine the learning from the previous lessons and shows you how to create a Digital Strategy. While going through B2C and B2B examples, you’ll align target markets to channels, create a content plan, discuss budgeting and determine re-marketing strategies.

online marketing courses

Blogging and Content Marketing

Become a content marketing pro and learn what’s involved in professional blogging including the ins and outs of content marketing. You will start off in this course by discussing some of the influential bloggers that have developed brands and businesses from blogging. Following on from that you will learn about vlogging, content marketing and making money from your blog. At the end of this course you will earn a professional diploma.

Social Media Marketing

Are you ready to become part of the next-generation of business leaders? Learn how to harness the power of social media with this extensive social media course. Everything from Twitter and Facebook to blogging, social media automation, G+ and content marketing.

This course will take you from social zero to social hero using a proactive and practical approach. It is arguably one the most comprehensive online courses of social media; giving learners a great grounding and skill set to enter the world of social.

Marketing Strategy

Cover the concepts and tools you need to successfully develop a marketing strategy for a business, product or service. Begin by understanding consumers and the main market research techniques, then learn how to correctly segment, target and position your product to achieve success. Continue by analysing the four critical areas in marketing, the famous four Ps of Product, Price, Promotion and Place. Finally, get the backing your ideas deserve and communicate the actions through a Marketing Plan.

In the final capstone project you will develop a Marketing Plan for a product or service.

And if you’re looking for an exciting job in Marketing, make sure to head over to Jobbio


Author Rebecca O'Keeffe

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