These really do work!
There’s no denying it folks – organic traffic is extremely important. In fact, organic searches account for over 50 percent of all website traffic. So yeah, it’s crucial to any successful business model.
Figuring out how to increase your organic traffic is a tricky task, but not an impossible one. Here are some handy tips that may help you along the way…
Search engine optimisation is the process of improving the quality and quantity of website traffic to a website or a web page from search engines (typically Google). SEO targets unpaid traffic rather than direct traffic or paid traffic, and is a key skill for anyone working in digital or growth marketing. For tips on how to get the best out of your SEO, have a look here.
Does your content deliver?
The key to increasing traffic is to identify the content that works, and the content that simply doesn’t. Trust me when I say that bad performing content is not doing you any favours, and it may even be hurting your chances of getting search traffic. Delete the content that is just taking up space, and replace with stuff you know will work.
Keywords are the KEY
A keyword strategy is something that needs to be changed and reevaluated regularly and often, in order for it to work. New and relevant keywords emerge all the time, so keep an eye. An efficient use of keywords could be the thing that boosts your traffic.
We all remember back in 2016 when Google introduced featured snippets, right? You know when you type a question into the search engine, and an answer (attached to a website) will pop up to answer the question. That’s where you want to be. If you strengthen your SEO strategy, you may win yourself a snippet!