It’s time to go back to basics
Forget about interview tips and onboarding best practices. If you want to find your next dream hire then you need to start with a killer job posting.
So, what should you include in that all-important post? Well, we’re glad you asked. Here are some of our key pointers.
1. Keep the title and description simple
Forget misleading terms like ”tech ninja” or ”coding warrior”. Despite the fact that they’re corny, they are also pretty confusing. If you’re hiring for a senior developer that’s what you should call the role.
Under the job title, you need to include the main responsibilities, location and requirements in clear bullet points. This will ensure that you only get the most relevant applicants.
2. Use keywords
Inputting keywords and the skills required will make sure that your job posting is optimised for search engines. It also means that we can target your job to the most relevant talent through email. More talent equals more applications.
3. Don’t be afraid to publish salary
Money talks and salary is still one of the biggest motivators in applying for a new role. If you want appropriate applicants then you need to be upfront about your expectations.
Plus, you’ll get more candidates if you’re not afraid to talk numbers. In fact, we have found that a job with a salary band included gets on average two more applicants than a job with a salary marked as not disclosed.
3. Add multimedia
The great thing about publishing your jobs online is that you are not restricted to plain text. On Jobbio you can include things like pictures, staff testimonials and onboarding videos on your company channel.
This is a great way to grow your employer brand and give potential candidates a glimpse into your culture before they apply.
4. Highlight your benefits and perks
Do you have a weekly boxing class or free beers every Friday? Make sure that you include these important details. Anyone can offer employees a steady 9-5 job. It’s the little perks and quirks that will make your company stand out.
5. Be authentic
We all like to sugarcoat things, but when it comes to job postings you need to be completely honest. If the role involves a lot of late nights, don’t say it’s 9-5. If the employee will have to travel then you need to be upfront. If you’re honest from the outset the employee is much more likely to stay in the company in the long run.
6. Keep it neutral
Be careful of the tone of your job listing. Does the language in your job description have male connotations? Or is it completely gender neutral?
Research shows that job listings which have a gender-specific tone get fewer applications. Keep your descriptions gender neutral to ensure that they appeal to candidates across the board.