Your employer brand is all about how people perceive you as an employer. Are you forward-thinking, traditional or somewhere in between?
In order to attract the right talent, you need to nail down your employer brand and convey it to the general public.
Here are ten brands that did a great job this year.
Airbnb is a lively, fun and exciting place to work. They’re passionate about their company culture and this is evident in their colourful employer branding videos. Check out one of our favourites below.
Nexmo is an innovative cloud communication technology company. Their employer branding video is a masterclass on how to demonstrate your brand. It’s fun, snappy and full of personality. P.S. Keep an eye out for their adorable office dog.
If you want a great employer brand, you need to get your staff members involved. That’s exactly what Smarkets did. Their video focuses on the people that make the company a success and we absolutely love it. We also want our own office unicorn.
If you’ve got a cool office, why not show it off? Houzz Germany and Jobbio created a really slick video that highlighted their fantastic premises including themed meeting rooms and an amazing roof terrace.
Flexibility is the number one perk that employees want. If you offer flexible working hours be sure to shout about it. In BT Ireland’s video, they highlight how this benefit is helping their employees.
Don’t be afraid to have fun! Employer branding doesn’t have to be serious. Runway East had lots of fun filming their Jobbio video and it shows.
Career progression is a great thing to focus on when building your employer brand. Agilisys encourages their employees to upskill which was an important part of their video.
Your company values are really important, especially when hiring for cultural fit. 11:FS made sure that their principles were at the forefront of their video. We really like how it turned out.
Teamwork makes the dream work. Majestic Wine has focused on the importance of being part of a close-knit team in this employer branding video. It’s beautifully shot, full of important information and really engaging.
Don’t be afraid to think outside the box when creating your employer branding video. Jobbio and Doctorlink came up with this innovative idea that’s sure to get people talking.