These SEO tips are super important.
Search engine optimisation is the process of improving the quality and quantity of website traffic to a website or a web page from search engines (typically Google). SEO targets unpaid traffic rather than direct traffic or paid traffic, and is a key skill for anyone working in digital or growth marketing.
And here’s what you need to know…
Be smart with your keywords
Listen, anyone that has knowledge of SEO knows that you should add keywords to pages that you want to rank. However, many are not aware of the fact that where you use your keywords is just as important than how many times you use them.
Specifically, you want to make sure that your keyword appears at least once in your page’s title tag.
Keep users on your site
So, you know when you Google something, and click into one of the results, and immediately go back to Google? That is exactly what you want to avoid. It basically sends a “I don’t like that site” message to Google.
There are a number of things you can do to keep people on your site for longer. Make sure you are fulfilling your headline promise (whatever it may be), make the content easy to read and scannable and reduce your pages loading time.
Delete zombie pages
You know what a zombie page is, right? You know those pages that are on your site, bringing in no traffic. They just sort of exist? You have to delete them guys! If you delete those dead zombie pages, you can get higher rankings and more Google traffic. It’s a no brainer, really.
Speed up your site
From a user-experience perspective, there’s almost nothing worse than a slow website, is there? Plus, it can really hurt your Google rankings.
In fact, Google’s “Speed Update” specifically down ranks pages that load slowly on mobile devices.
Images
Images are SO important in search engine optimisation.
When you think about it, Google dedicated an entire section of its search results to images, which should tell you how concerned the search engine giant is with pictures.
Meta descriptions
This is something people tend to disregard when working on an SEO strategy, but a meta description is crucial. The meta description is the first section that people see when Google serves up your page to search users.
Typically, the search engine doesn’t love duplicate content, so you will need to write unique and relevant meta descriptions for every page in order to perform well.
