Are you hiring this year? You might have a brilliant careers’ page, a stellar Jobbio channel and fantastic jobs specs, but if you don’t have a good social media presence then you will struggle to attract the best talent. It’s as simple as that.
Here’s how you can leverage your social media to attract top talent.
Use Facebook and Youtube videos to showcase your company culture
Why should a candidate take a job at your company? What makes your workplace special? It’s not enough to simply offer employees decent pay and adequate annual leave. If you want to attract the best talent you need to focus on your company culture.
Your company culture is about more than having a free beer tap or a crappy gym membership, it’s about how your employees interact with each other and the brand. Showcase your company culture through social videos and employee testimonials. Make them short, snappy and most of all fun.
Instagram can help you to build your employer brand
If you know how to use it the right way, Instagram can be a great tool for building your employer brand. You can give applicants a behind-the-scenes look at your office through Instagram stories or you can even allow different staff members to document their day on the app.
Following other companies in the industry will help you see what they’re doing for employee and applicant engagement. As your following grows so will your potential for finding qualified candidates.
Twitter is great for starting conversations
Using the right hashtags on Twitter is a brilliant way to promote the positions that you have advertised on your Jobbio channel. You might use a hashtag like #jobsfairy or #hiring to get the attention of your target audience.
Twitter by nature is a great place to start conversations. Don’t be afraid to interact with potential employees and get stuck into industry discussions. Just make sure that whatever you’re adding to the conversation has value.
Get your current employees involved
As a company, your most important asset is your staff. If you really want to attract the best candidates then you need your current employees to spread the word that your company is a great place to work.
Encourage them to tweet and blog about their work. You should also incentivise them to contribute to and engage with the businesses’ Facebook page.