These days it seems as though everyone is focused on their personal brand. From your friend with constant LinkedIn updates, to that coworker who goes to weekly networking events.
Regardless of whether it’s your thing or not, personal branding is more important than ever before. Working on yours is essential when it comes to job applications and climbing that career ladder. It defines how you portray yourself and how you’re valued in turn by potential employers.
But what are the best ways to build your personal brand? Let’s take a look at the most effective ways of creating one, while keeping your authenticity and personality at the forefront of everything you do.
What better way to meet people working in your industry than face to face at networking events? These occasions come in all sizes, from the huge to the intimate. They provide attendees with opportunities to chat in an informal setting but where work remains the focus. Introductions that take place here will serve you in future, and expand your network. You get to make a lasting impression and make connections that might be useful when seeking referrals or applying to jobs in future. An excellent example of an upcoming networking event is the Jerusalem Creator Awards coming up on June 20th. With over 2000 attendees and 500+ potential roles, it’s an event you don’t want to miss!
Sign up for Creator Jerusalem this June
What better way to grow as a professional than to grow your skillset? Upskilling can open new realms of possibility and establish your brand within the industry. Attending evening classes and workshops makes ‘hardworking’ and ‘willing to go the extra mile’ real features of your brand and not just lip service. Not only is continued learning an opportunity to grow professionally, but it allows for some fantastic networking opportunities amongst those doing the same.
LinkedIn isn’t the only outlet for professional branding, all of your social media accounts contribute to your personal brand. Post about that great talk you attended on Instagram! Tweet that selfie of you and the CEO of the company you admire! And follow company updates from relevant organisations on Facebook. More than ever before, your social media accounts will be checked out by your prospective employers before you begin work. This gives you an opportunity to show them who you are before you arrive.
When it comes to personal branding, collaboration is key. Joining groups and reaching out to brands similar to yours can be greatly beneficial when striving toward an end goal. LinkedIn Groups are a fantastic way to acquire insider knowledge and surround yourself with commercially successful brands. Don’t be afraid to message people you meet online and ask to meet for a coffee, or in a formal setting to discuss tips for branding within the industry. If meeting in a neutral space sounds more beneficial toward negotiations, somewhere like the Creator Awards might be ideal. If you’re lucky they may also agree to boost your brand themselves and recommend your work on social channels.
Most importantly of all, make sure your message is authentic. Play to your strengths but put forward the real version of yourself. Craft your message and hone in on what it is you’re trying to convey. Determine your audience and try to appeal to them. Express your message and individuality online through your profile picture, your domain name and bio. Every little detail matters and nothing should be overlooked, it could be the difference between getting employed or not!